Why companies are thinking twice about using artificial intelligence

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Alex Spinelli, chief technologist for business software maker LivePerson, says the recent U.S. Capitol riot shows the potential dangers of a technology not usually associated with pro-Trump mobs: artificial intelligence.

The same machine-learning tech that helps companies target people with online ads on Facebook and Twitter also helps bad actors distribute propaganda and misinformation.

In 2016, for instance, people shared fake news articles on Facebook, whose A.I. systems then funneled them to users. More recently, Facebook’s A.I. technology recommended that users join groups focused on the QAnon conspiracy, a topic that Facebook eventually banned.

+INFO: Fortune

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