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Katarina Paoli, Nudgd & Matteo Consonni, EIT UM: Why and how do we invest in start-ups to make cities more liveable?

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From the beginning of itsoperations in 2020, EIT Urban Mobility has invested in 80 start-ups that excel in their solutions of urban mobility. One example is Nudgd AB, a Software as a Service Platform using behavioural science to establish climate friendly habits by switching from cars to active mobility and public transportation.

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