Creating a mission-driven culture of innovation

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Consumers today increasingly value authenticity and reward brands rooted in social good. But what does it mean to foster a mission-driven company culture? What are the advantages and potential pitfalls? The recent Fast Company Agenda 2022 event featured “Leading with Purpose,” a moderated conversation between Sanjiv Yajnik, president of financial services at Capital One, and Tom Cortese, cofounder and chief operating officer at Peloton. They discussed their organizations’ journey to create a mission-driven culture of innovation and why innovating on behalf of customers matters. Here are four takeaways from their conversation.

+INFO: Fast Company

+IMATGES: Fast Company

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