In the digital economy, platforms require us to rethink the economics of exchange. Platforms such as Uber and Airbnb and the app stores run by Apple and Google don’t provide their customers with any tangible good. Rather, they create marketplaces for consumers and businesses to exchange goods. In building hugely successful platforms, these companies have built massive communities in which apps are bought and sold, rides are hailed, and apartments are rented out.
+INFO: Brookings
+PHOTO: Brookings
