‘Better done than perfect’: Micro-mobility scale-up TIER opens up about its expansion journey

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TIER’s black and green e-scooters are a common sight on the streets of European cities. In November 2020, the Berlin-based micro-mobility startup finalised a €211 million Series C funding round, which will go towards funding expansion and fast-tracking its TIER Energy charging network. Recently, the company announced it had rolled out in 100 cities across Europe and the United Arab Emirates.

Philipp Haas, TIER’s vice president of expansion, has been with the company since its inception. Haas jumped on a call with Tech.eu earlier this month to talk about their expansion story, and share his own insights for startup founders looking to scale up abroad for our new ‘Crossing Borders’ content hub (in the works).

Unlike the majority of startups, who find their feet in their home market before expanding into other territories, TIER launched first in the Austrian capital Vienna in September 2018, followed by Switzerland, France, and Belgium.


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