From midnight on March 23 to June 15, the UK government enforced the closure of nonessential retail stores as part of strict lockdown measures. During the intervening 12 weeks, UK consumers who wanted to purchase anything other than groceries or medications could not do so in-store.
Even when the high street opened back up, things were far from normal: Social-distancing measures meant queues were commonplace and footfall in stores was limited. In-store mask wearing was strictly enforced. Large proportions of the population continued to shelter at home, while many eschewed physical shopping altogether out of an abundance of caution. Little wonder, then, that retail ecommerce looks set for a bumper year.