Christmas in November as retailers prepare for e-commerce rush

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Major retailers and shipping operators are advising shoppers to buy their Christmas presents early as the country gears up for one of the biggest and most online-driven festive seasons ever.

Christmas is the most important period for the nation’s retailers, making up a significant portion of companies’ yearly earnings, and many are expecting the silly season to be predominantly online as COVID-19 turns the retail sector on its head.

+INFO: The Sydney Morning Herald

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