Personalization vs Customization

personalization vs customization COVER 2020

“Personalization” and “Customization” are two very different things. In this course, we will look at some interesting and innovative examples. Goals Learn the difference between “Personalization” and “Customization” Examine some case studies concerning the two themes START LEARNING

The rise of sharing economy

Sharing economy COVER 2020

What’s mine is yours. People rent beds, cars, boats and other assets directly from each other, coordinated via the internet. Goals Understand what the sharing economy is and how it works Explore markets, including lesser-known ones, influenced by the sharing economy Get a preview of the future of this business model START LEARNING

What is your Business Model?

what is your bm COVER 2020

Your business should have a core way to make money. But, a strong business model should also consider additional ways to add value. Goals Understand the key attributes of successful business models and their implementation Understand the role of technology in the shaping of business models START LEARNING

Everything as a Service

everything as a service NEW COVER

The rise of the service economy opens up new opportunities for companies to anticipate and meet consumer needs. In this course, we will explore the “Everything as a Service” model, and what it means for your company. Goals Understand the key principles of Everything as a Service. Discover the origins and evolution of this business […]

Emerging retail trends to know

emerging retail trends COVER 2020

From pop-up shops to social stores, edu-commerce to automation, new trends in retail are always emerging. What’s the natural next step? Goals Understand how the world of retail is changing Become familiar with the main trends in retail, and how these trends may evolve START LEARNING

ICEX Spain Trade and Investment

icex

ICEX Spain Trade and Investment, a government agency, is your one stop-shop for anything related to overseas businesses.
If you are a Spanish company, we will help you develop your business capabilities, find overseas partners and enter (and understand) new markets. We have delegations in 100 locations all over the world.
If you are a foreign company, we will help you find Spanish partners and solutions, and if you are considering investing abroad, we will help you assess whether Spain is what you were looking for and make your life easier regarding regulations, visas or introductions.