Barcelona 92: the impact of hosting the Olympics in the interest of global exposure

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Barcelona 92 was a marvelous strategy for the city of Barcelona to receive global exposure. The city created the Barcelona Olympic Office and after numerous years of applications and projects, in 1986, the result was announced. Barcelona would host the 1992 Olympics, an event that would provide the city with prestige and make it a globally relevant city, sharing its values of democracy, social integration and multi-culturalism.