Global Call for Solutions




How to support the transition towards a "new retail“ whilst ensuring a truly frictionless customer experience?
New Retail & Commerce

Why is important?

Exponential and rampant uncertainty brought by disruptive events (i.e. Covid-19) have greatly accelerated several major trends that were already well underway: among these, there are changes in consumers behaviors patterns. Consumers will purchase more goods and services online, and increasing numbers of people will work remotely. Issues such as detecting new purchasing patterns and delivering a greater personalized experience to online customers; minimizing human interaction in shopping practices; ensuring transparency, trust and reliability during online transactions – will take center stage for business & regulators.

What are we looking for?

  • Immersive technologies (AR/VR/MR) to see how a product looks without being physically present.
  • Personalization technologies (ML, Deep learning, AI) to provide a seamless and unique customer experience under various scenarios: identification, conversion and onboarding; engagement (e.g. conversational solutions; detection of real-time emotions), loyalty.
  • Trust-enabling technologies (Iot, Blockchain) to perform online transactions based on principles such as: digital identity, data security, transparency and auditability.
  • HW & SW based solutions to enable phygital experience along the entire sales process.

Other challenges for future editions:


How can tech help address major challenges while reinforcing a sense of community?

Covid 19

How can technology support citizens and public organizations in urban areas to successfully navigate post-covid scenarios?

Data security

How can we build a data-centric digital economy where data is available for broader communal use, with appropriate privacy protections?

Smart Mobility

How can we meet the mobility needs of city dwellers while reducing urban pollution?

New Retail & Commerce
How can we support the transition towards a “new retail” while ensuring a frictionless customer experience?